GoCar app

Goal of the Advertising Campaign

Attract new users to the GoCar Share service through Instagram influencers using promo codes and native content, increasing brand awareness and audience engagement.

Objectives

Draw attention to the GoCar Share platform in the cities of Selangor, Kuala Lumpur, and Penang. Increase the number of registrations and use of the platform through promo codes offered by influencers. Expand the brand's reach and increase the engagement of the target audience through social networks.

Solution

Platform and format: Instagram was chosen for the campaign as a popular social network with high engagement. Two formats were used: a photo carousel and a series of stories. Each influencer shared their experience of using GoCar and offered their audience a unique promo code.

Influencer Marketing

The campaign involved 11 bloggers with different categories of subscribers, which allowed for maximum coverage of the target audience in different regions of Malaysia. Bloggers shared not only promo codes but also their personal experience of using the GoCar service, which made the content more native and trustworthy.

Campaign Mechanics

Each blogger shared in stories and photo carousels how easy and convenient it is to use the GoCar service, focusing on the availability of cars 24/7 and the ability to rent a car on request in several cities. Users could use bloggers' promo codes for discounts on car rentals.

The advertising campaign for GoCar successfully achieved its goal — it increased brand awareness and attracted new users to the GoCar Share service. Using influencers on Instagram allowed us to engage an active audience and attract new customers through native content formats and personalized promo codes.