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Useful Resources for Learning Influencer Market

Popular articles
Audience analytics
Cases
read・6minutes

29.06.2021

How has brand activity on Instagram in Russia changed during the pandemic?

It’s apparent that businesses are suffering during the lockdown. For a month and a half, the economic crisis in Russia has now become everyday life, which was just on the horizon before the pandemic. It’s prudent to discuss how businesses are meeting challenges new conditions and trying to staying up. Businesses that used offline now need to take a closer look and become online. But some do it better, while others worse. Who does it and how they do it are good practice questions. To answer this question Yoloco, an analytical service, made a research of brands on Russian Instagram. It shows how the activity of individual brands and business segments has changed over the past 5 months. In other words, which brands are getting more posts, likes and comments, and which are getting less. Yoloco analyzed 250,000 posts from November 2019 to April 2020. 829 brand accounts with about 1 thousand up to 13 million followers were selected for analysis from 23 categories: “Education”, “Beauty” and others. To get these categories, the team created its own AI-based module. It automatically determines the categories for each account with a probability of >50%.

Involvement map

The Yoloco team made a special map with the categories of brands to clearly demonstrate the changes in the activity of brands and the involvement of their followers in one place.

Audience analytics
6 minutes

29.06.2021

How has brand activity on Instagram in Russia changed during the pandemic?

It’s apparent that businesses are suffering during the lockdown. For a month and a half, the economic crisis in Russia has now become everyday life, which was just on the horizon before the pandemic. It’s prudent to discuss how businesses are meeting challenges new conditions and trying to staying up. Businesses that used offline now need to take a closer look and become online. But some do it better, while others worse. Who does it and how they do it are good practice questions. To answer this question Yoloco, an analytical service, made a research of brands on Russian Instagram. It shows how the activity of individual brands and business segments has changed over the past 5 months. In other words, which brands are getting more posts, likes and comments, and which are getting less. Yoloco analyzed 250,000 posts from November 2019 to April 2020. 829 brand accounts with about 1 thousand up to 13 million followers were selected for analysis from 23 categories: “Education”, “Beauty” and others. To get these categories, the team created its own AI-based module. It automatically determines the categories for each account with a probability of >50%.

Involvement map

The Yoloco team made a special map with the categories of brands to clearly demonstrate the changes in the activity of brands and the involvement of their followers in one place.

Audience analytics