Blog

Useful Resources for Learning Influencer Market

Playbooks, benchmarks, and vetting guides for brands and creators — from the team behind Yoloco's 400M-creator search.

Micro-Influencer Marketing: Why Smaller Creators Convert, and How to Run a Program
10 minutes15.07.2026

Micro-Influencer Marketing: Why Smaller Creators Convert, and How to Run a Program

A $300 post from a 35,000-follower baking creator will often outperform a $50,000 post from a celebrity with 2...

How to Find Influencers for Your Brand
10 minutes15.07.2026

How to Find Influencers for Your Brand

The fastest way to find influencers for your brand is to search by who follows a creator, not just what that creator...

How to Calculate Engagement Rate (The Formula Most Guides Get Wrong)
8 minutes15.07.2026

How to Calculate Engagement Rate (The Formula Most Guides Get Wrong)

Most engagement rate calculators give you a single number and let you believe it. Plug in likes, comments, followers,...

Psychology Behind Influencer Marketing: Why People Trust Influencers
8 minutes01.09.2025

Psychology Behind Influencer Marketing: Why People Trust Influencers

Understanding the psychology behind influencer marketing has become crucial for brands seeking authentic consumer...

Audience analytics
Multi-Platform Influencer Strategies: Maximizing Reach Across All Channels
9 minutes29.08.2025

Multi-Platform Influencer Strategies: Maximizing Reach Across All Channels

The digital marketing landscape has transformed dramatically, with influencer marketing emerging as a cornerstone...

Audience analyticsCases
How to Create An AI Influencer For Free for Instagram
8 minutes30.05.2025

How to Create An AI Influencer For Free for Instagram

The industry is evolving rapidly, shaped by the growing influence of AI technology. Among the most compelling innovations...

Cases
Top AI Influencers Model Girl On Instagram You Should Follow
6 minutes30.05.2025

Top AI Influencers Model Girl On Instagram You Should Follow

AI model girls on Instagram are reshaping how beauty, branding, and digital storytelling intersect. These virtual...

instagram
How to Start Your Own Influencer Marketing Agency
11 minutes18.04.2025

How to Start Your Own Influencer Marketing Agency

Launching an influencer marketing agency means entering one of the fastest-growing sectors in digital advertising....

Cases
Difference Between Affiliate Marketing and Influencer Marketing
7 minutes18.04.2025

Difference Between Affiliate Marketing and Influencer Marketing

Choosing between affiliate and influencer marketing depends on your brand’s goals, audience, and performance tracking...

Cases
What Is UGC in Influencer Marketing
9 minutes17.04.2025

What Is UGC in Influencer Marketing

In a digital landscape driven by authenticity, brands are shifting focus toward content that feels real, relatable,...

Cases
Maximizing ROI: Influencer Marketing Tactics for SaaS Businesses
13 minutes12.03.2025

Maximizing ROI: Influencer Marketing Tactics for SaaS Businesses

Influencer marketing has become an essential strategy for SaaS businesses looking to enhance brand visibility,...

Cases
Influencer Marketing Tips for Amazon Sellers
9 minutes25.02.2025

Influencer Marketing Tips for Amazon Sellers

Influencer marketing has become a powerful strategy for Amazon sellers, offering a direct path to increased product...

Cases
B2B Influencer Marketing: Strategies, Benefits, and Best Platforms
13 minutes25.02.2025

B2B Influencer Marketing: Strategies, Benefits, and Best Platforms

Understanding B2B Influencer Marketing B2B influencer marketing involves leveraging industry experts, thought...

Cases
Influencer Marketing For Fashion Brands
8 minutes25.02.2025

Influencer Marketing For Fashion Brands

Influencer marketing has transformed the way fashion brands engage with their audience, bridging the gap between...

Cases
Influencer Marketing for AI Companies
1 minutes05.02.2025

Influencer Marketing for AI Companies

Overview of Influencer Marketing for AI Companies Influencer marketing has become an essential strategy for AI...

Cases
Measuring the ROI of Influencer Marketing
14 minutes29.01.2025

Measuring the ROI of Influencer Marketing

Why is it Important to Measure ROI? Understanding the return on investment (ROI) in influencer marketing is crucial...

Cases
How to Choose the Right Influencer for Your Brand
11 minutes21.01.2025

How to Choose the Right Influencer for Your Brand

Definition of Influencer Marketing Influencer marketing involves partnering with individuals who have a dedicated...

Cases
The Evolution and Future of Influencer Marketing
12 minutes21.01.2025

The Evolution and Future of Influencer Marketing

Current Trends: Overview of the Latest Tendencies in Influencer Marketing Influencer marketing is changing fast....

Cases
Go Live on TikTok PC ✨ A Step-by-Step Guide
1 minutes25.12.2024

Go Live on TikTok PC ✨ A Step-by-Step Guide

Going live on TikTok from your PC unlocks a range of possibilities for creators seeking enhanced engagement and...

CasesTikTok
Complete Guide to Free YouTube Analytics Tool
12 minutes23.12.2024

Complete Guide to Free YouTube Analytics Tool

YouTube Analytics transforms raw viewership data into actionable insights that can dramatically impact your channel's...

Audience analyticsYouTube
Digital Marketing Strategy: effective and successful
11 minutes31.10.2024

Digital Marketing Strategy: effective and successful

Сontents What is a Digital Marketing Strategy? Strategy vs. Tactics: The Key Differences in Digital Marketing Components...

Cases
Benefits of Influencer Marketing
9 minutes23.10.2024

Benefits of Influencer Marketing

Сontents What is Influencer Marketing? Benefits of Using Influencer Marketing How to build a successful Influencer...

YouTubeTikTok
Characteristics and values of Z generation
9 minutes26.09.2024

Characteristics and values of Z generation

Who is Generation Z and Their Definition The term "Gen Z" describes those who were born from the late 1990s to...

Audience analytics
Why Is your Instagram account can be blocked, restricted or shadowbanned
6 minutes28.08.2024

Why Is your Instagram account can be blocked, restricted or shadowbanned

Why your Instagram account may be blocked, restricted, or blocked in Shadow Mode Instagram is one of the most...

Instagram
How to find an influencer email on instagram
4 minutes16.08.2024

How to find an influencer email on instagram

How to find Instagram email quickly

instagram
Influencer marketing strategy 2023
3 minutes24.01.2023

Influencer marketing strategy 2023

In today's digital world, where social media platforms are abundant, it can be difficult for companies to attract...

Ratings and records in Influencers Boxing
2 minutes17.01.2023

Ratings and records in Influencers Boxing

Influencer boxing is a sport that involves two influencers competing in a head-to-head competition on social media...

Best YouTube Shorts Dimensions: Ultimate Guide To Vertical Videos Aspect Ratio
10 minutes17.01.2023

Best YouTube Shorts Dimensions: Ultimate Guide To Vertical Videos Aspect Ratio

If your YouTube Shorts content isn't sized correctly, it won't just look off—it'll miss the algorithm's sweet spot....

YouTube
How Long Can YouTube Shorts Be: Creator's Guide To Best Video Length
8 minutes17.01.2023

How Long Can YouTube Shorts Be: Creator's Guide To Best Video Length

The landscape of short-form video content continues to evolve rapidly, and understanding the optimal YouTube shorts...

YouTube
YouTube Shorts Monetization in 2023
2 minutes16.01.2023

YouTube Shorts Monetization in 2023

YouTube has just announced that they will be paying creators more money beginning in 2023 and, starting in mid-January,...

YouTube
Top YouTube Gamers
2 minutes16.01.2023

Top YouTube Gamers

The gaming industry is one of the fastest growing industries in the world. Streaming services like YouTube have...

YouTube
17 Gaming Influencer Marketing Platforms for 2023
5 minutes13.01.2023

17 Gaming Influencer Marketing Platforms for 2023

2023 is a year of immense potential for the gaming industry, and with it comes the need for more efficient, effective,...

YouTube
How to promote YouTube Shorts
3 minutes27.12.2022

How to promote YouTube Shorts

YouTube Shorts are short-form, vertical videos that are designed to be watched on mobile devices. They are typically...

YouTube
YouTube monetization
2 minutes20.12.2022

YouTube monetization

YouTube monetization refers to the process of earning money from YouTube through various methods, such as advertising,...

Effective Influencers and Calculate Payback
2 minutes20.12.2022

Effective Influencers and Calculate Payback

How to Calculate Payback with Influencers

Influencer marketing and working with Influencers
4 minutes15.12.2022

Influencer marketing and working with Influencers

Where to Start Working with Influencers

Instagram
Free Fake Follower Checker on Instagram
1 minutes14.12.2022

Free Fake Follower Checker on Instagram

If you've ever used the services of influencers to promote your product or service, you know how important it is...

Инструкции
How to grow your Instagram
3 minutes12.12.2022

How to grow your Instagram

Are you wondering how to grow your Instagram organically without spending your marketing budget? Today Instagram...

instagram
Top Hashtags for Instagram
2 minutes01.12.2022

Top Hashtags for Instagram

When you’re looking to get yourself or your business noticed on Instagram, just having an intriguing post or reel...

Instagram
How to create a second Instagram account
3 minutes29.11.2022

How to create a second Instagram account

Do you want to create a new Instagram account while connecting to your current one? One for business and one for...

Instagram
How to become Instagram famous
3 minutes28.11.2022

How to become Instagram famous

Do you dream of getting famous on Instagram? If you’re wondering how to get famous on Instagram? This blog will...

Instagram
How to find Influencers in your city
2 minutes21.11.2022

How to find Influencers in your city

If you have ever used influencers to advertise your product or service, you know how important it is to find the...

TOP Instagram Crypto Influencers
1 minutes20.11.2022

TOP Instagram Crypto Influencers

Whether you unveil a new project or looking to market an existing one, you can benefit from working with crypto...

Top Crypto Influencers On Twitter
3 minutes20.11.2022

Top Crypto Influencers On Twitter

Are you looking for active Crypto influencers on Twitter to follow and learn? Over the last few years, Twitter...

5 Grin alternatives for effective influencer marketing
2 minutes07.11.2022

5 Grin alternatives for effective influencer marketing

To work with Influencer marketing, marketers take a close look at the tools with which they could work effectively...

Instagram
How we help beauty agencies find new clients
3 minutes06.10.2022

How we help beauty agencies find new clients

We selected beauty influencers across the country. Influencers with an average audience of ~50k people and a high...

Cases
Top 5 TikTok Creators In 2022
2 minutes04.10.2022

Top 5 TikTok Creators In 2022

1). Charli D’Amelio ( @charlidamelio - 148m followers )

Instagram
Instagram story video quality bad after upload
2 minutes30.09.2022

Instagram story video quality bad after upload

Reels is like a powerhouse of Instagram's high-speed train: how the social media boosted in 2021, and the way to...

Instagram
Top 15 Free Instagram Marketing Tools That Drive Real Results
5 minutes31.08.2022

Top 15 Free Instagram Marketing Tools That Drive Real Results

Instagram marketing success doesn't require a massive budget. With over 2 billion monthly active users as of 2024,...

Instagram
How to Find Micro-Influencers: Your Guide To Influencer Marketing
5 minutes26.08.2022

How to Find Micro-Influencers: Your Guide To Influencer Marketing

Micro-influencers have become the backbone of successful influencer marketing campaigns, delivering authentic connections...

YouTube
How to Find YouTube Influencers?
7 minutes25.08.2022

How to Find YouTube Influencers?

ExampleThe process of discovering YouTube influencers extends far beyond simple keyword searches. Successful influencer...

YouTube
How to Find Instagram Influencers in Your Niche: The Ultimate Guide
2 minutes11.08.2022

How to Find Instagram Influencers in Your Niche: The Ultimate Guide

In today's digital marketing landscape, Instagram influencer partnerships have become an essential strategy for...

Instagram
Types of Influencer Advertising
2 minutes31.03.2022

Types of Influencer Advertising

Influencer advertising is a promotional method used by many brands, medium-sized businesses and small companies....

instagram
How to order ads in influence marketing
1 minutes10.01.2022

How to order ads in influence marketing

Influence marketing is one of the most modern and popular digital marketing tools. Advertising on the Internet...

instagram
Influencer marketing manager
2 minutes10.01.2022

Influencer marketing manager

Influencer marketing manager - is a person who produces content (photos, videos, text) and communicates with advertisers...

instagram
What is an Instagram influencer
1 minutes15.12.2021

What is an Instagram influencer

What is an instagram influencer? First of all, it is an opinion leader who has an audience on Instagram that listens...

 How to check audience loyalty to a influencer's product in Instagram
1 minutes14.12.2021

How to check audience loyalty to a influencer's product in Instagram

By using these tools you can check audience loyalty: how loyal your audience is to the product and to what extent...

What is a micro influencer or micro blogger
1 minutes14.12.2021

What is a micro influencer or micro blogger

Micro influencer is opinion leader with an audience of 10,000-100,000 subscribers. Usually their blogs or social...

How to check Instagram engagement rate
4 minutes14.12.2021

How to check Instagram engagement rate

Instagram engagement - average number of reactions made by an average follower to content posted by a user. This...

What is a fashion blogger
3.26 minutes14.12.2021

What is a fashion blogger

Almost everyone knows who a fashion blogger is. This is the person who creates publications or videos related to...

Top influencer outreach templates in 2023: Free + AI tools
7 minutes13.12.2021

Top influencer outreach templates in 2023: Free + AI tools

Come up with a right subject The subject line is the first thing an influencer sees. It is like a trailer for a...

What is virtual influencer?
1 minutes13.12.2021

What is virtual influencer?

Virtual influencers are characters created using computer graphics. The first digital "stars" appeared more than...

How to check Instagram activity and followers
3.02 minutes13.12.2021

How to check Instagram activity and followers

Of course marketers are interested in having their messages exposed to as many customers and prospects as they...

What is a social media influencer
5 minutes13.12.2021

What is a social media influencer

Thousands of beautiful people on Instagram tell users what to drink, where to relax and how to have fun. Influencer...

How has brand activity on Instagram in Russia changed during the pandemic?
6 minutes29.06.2021

How has brand activity on Instagram in Russia changed during the pandemic?

It’s apparent that businesses are suffering during the lockdown. For a month and a half, the economic crisis in...

Audience analytics
How to find your target audience on Instagram?
2 minutes08.05.2021

How to find your target audience on Instagram?

Target audience on Instagram is the first thing that you should define and analyze before starting to develop a...

Audience analytics

Find creators who actually move your audience

Define any audience, get the creators who really influence it — with engagement and audience quality up front. Free to start.

Sign up freeNo card needed