Competitor ad analysis

Find every influencer ad your competitors run

Type up to 5 competitor brand names. AI finds every influencer ad they ran on YouTube, Instagram, TikTok and Telegram over the past year, then shows the creators, offers and campaigns behind them, an estimate of the budget and who leads the share of voice.

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5brands per report
8report tabs
4social platforms
What it is

What competitor ad analysis is, and why it matters for your campaigns

Competitor ad analysis is mapping every paid placement your rivals run with influencers — which creators they hire, what they pay for, what actually performs. In influencer marketing, it's the difference between flying blind and building a media plan that uses their hits as your baseline and steps over their misses.

01

Don't repeat your competitor's misses

If a rival paid for a creator and got 1.36% median ER, that's a benchmark, not a target. You'd rather know that before you book the same creator at the same price.

02

Catch campaigns you didn't know existed

Most launches never get posted on the brand's own channels. They show up in influencer feeds, sometimes in 4 markets at once. Without a tracker you find out in retrospect — or never.

03

Not a market research deck

Yoloco surfaces individual placements, not 30-page decks. Every ad is a row with creator, date, offer, views and ER, grouped into campaigns by link or promo code and exportable in seconds.

Just the brand names. AI does the rest

No keyword lists to prepare. Tell us who to watch and where, and AI works out which brand you mean and how its ads look across platforms.

Aa

Brand names

Up to 5 brands per report. Type them or paste a list: 'HelloFresh, Factor, Blue Apron'.

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Industry

AI looks for brands in this industry only, so common names like Dove, Delta or Apple don't get mixed up with something else.

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Market and currency

Country, language and currency of the report. The main country sets the rates for the budget estimate and tells AI which local brand to look for.

✓

Brand check

Before the run AI shows a card for each brand it found. Fix the wrong one in a click, so the report counts the right company's ads.

+5

Advanced form

Need exact control? Set keywords, hashtags, domains, promo codes and app links per brand, up to 10 of each, for YouTube and Telegram.

From brand names to a competitor ad report in 4 steps

Setup takes a minute. Collection runs in the background with live progress, and the report opens tab by tab when it's ready.

Brands

Type the brands, industry and market

Up to 5 brand names, the industry they're in, and the country, language and currency of the report.

01
WHICH BRANDS SHOULD WE ANALYZE?
Brand ABrand BBrand C
INDUSTRY
Meal-kit delivery
REPORT MARKET
United StatesEnglish$ USD
Review

Check the brands AI found

Each brand gets a card with its site and accounts. Correct a mismatch before the run, so a namesake brand never ends up in your numbers.

02
AI FOUND THESE BRANDS
Brand A✓ site · accounts
Brand B✓ site · accounts
Brand C✓ site · accounts
Not the brand you meant? Fix it before the run.
Collection

Watch the ads come in

Yoloco collects a year of creator ads per platform with live progress. You can leave the tab: the report waits in your list when it's done.

03
Collecting ads
LIVE
Instagram100%
TikTok72%
YouTube38%
ADS FOUND
1,284
CREATORS
317
Report

Read 8 tabs, from Overview to Market

Overview, Creatives, Campaigns, Creators, Posts, Trends, Owned media and Market. Switch currency, filter by brand or platform, download PDF or Excel.

04
OverviewCreativesCampaignsCreatorsPostsTrendsOwned mediaMarket
ADS FOUND
1,284
AD VIEWS
48.2M
BUDGET ESTIMATE
$274K
CREATORS
317

Four platforms, one report at a time

Influencer ads look different on each platform — pre-rolls on YouTube, Reels on Instagram, channel posts on Telegram. Yoloco parses each in its native format.

YouTube
Long-form sponsored videos, mid-rolls, ad reads, and Shorts integrations. Title, description, and on-screen elements all parsed.
Instagram
Reels collabs, captioned brand mentions, sponsored carousels. The detector handles undeclared placements via promo-code and brand-keyword signals.
TikTok
Branded content, hashtag campaigns, sponsored creator videos. Caption and description scanned together.
Telegram
Paid channel posts — the dominant ad format in CIS markets. Subscriber-base modelling estimates real reach beyond the displayed view count.

Eight views on every report

One run answers every question about a competitor's influencer marketing: how much they spend, with whom, with which offers, and whether it works.

Example report · 3 brands · United States · Instagram, TikTok, YouTube
Overview

Overview

Ads at a glance: ads found, ad views, budget estimate with a range, creators and repeat creators, owned media share, the leader by views, top mechanic and peak month.

ADS FOUND
1,284
past 12 months
AD VIEWS
48.2M
37.5K per post
BUDGET ESTIMATE
$274K
$183K – $366K
CREATORS
317
repeat: 142
OWNED MEDIA
4.1%
of brand views
PEAK MONTH
Sep
212 ads
How we're different

Not BigSpy. Not Meta Ad Library.

Traditional ad-spy tools (BigSpy, AdClarity, Adheart) track display and Meta-platform creative — the banners in a Facebook scroll. Yoloco tracks the influencer-driven side: sponsored YouTube videos, paid Telegram channels, Instagram Reels collabs. Where the budget actually goes in 2026, and where those tools have a blind spot.

BigSpy, AdClarity, Adheart

Display ads, banners, programmatic creative. We don't compete here — we don't track display. If you need both, run them alongside Yoloco.

Meta Ad Library

Self-declared Meta-platform ads. Free, native, but limited to declared placements on Meta surfaces. Misses every undeclared sponsorship and every non-Meta platform.

Yoloco

Influencer-driven advertising across YouTube, Instagram, TikTok and Telegram. Declared and undeclared. Sponsored posts, paid creators, affiliate placements — everything that doesn't go through an ad library.

Who uses competitor ad analysis

Different jobs, same report — only the cuts differ.

✦

Brand marketers

You're launching in a new market and need to know what your top 5 competitors spent on creator activation last year. One report shows their budget estimate, their creators, their offers and their cadence. Copy what works; skip what didn't.

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Performance teams

You're allocating a $200K test budget against a shortlist of 15 creators. Sort competitors' Posts by ER, see who actually drove engagement at scale, drop the bottom 20%. Save the budget for creators with a track record, not just a follower count.

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Agencies

Pitching a new client? Walk in with a report showing exactly where their top 3 competitors are spending — by creator, by month, by channel. Excel export drops straight into your pitch deck.

Frequently asked questions

Stop guessing where your competitors spend

Type your competitors' names and get their influencer ads, creators, offers and budget estimate in one report. PDF and Excel export included in paid plans.