Find every influencer ad your competitors run
Track up to 5 competitor brands across YouTube, Instagram, TikTok, and Telegram — every sponsored post, every creator, every metric. See which campaigns are working before you commit your own budget.
What competitor ad analysis is, and why it matters for your campaigns
Competitor ad analysis is mapping every paid placement your rivals run with influencers — which creators they hire, what they pay for, what actually performs. In influencer marketing, it's the difference between flying blind and building a media plan that uses their hits as your baseline and steps over their misses.
Don't repeat your competitor's misses
If a rival paid for a creator and got 1.36% median ER, that's a benchmark, not a target. You'd rather know that before you book the same creator at the same price.
Catch campaigns you didn't know existed
Most launches never get posted on the brand's own channels. They show up in influencer feeds, sometimes in 4 markets at once. Without a tracker you find out in retrospect — or never.
Not a market research deck
Yoloco surfaces individual placements, not 30-page reports. Every post is a row with creator, date, views, ER — workable inside one tab, exportable in seconds.
Five ways to tell us who to track
A SaaS uses domains and promo codes. An FMCG uses hashtags and product mentions. A fintech uses app links. Combine these modes in a single report to catch every placement, declared or not.
Keywords
Free-text brand or product names — 'openai, chatgpt, claude' — caught in titles, descriptions, and captions. Use when the brand name is distinct; skip when the term is generic ('water', 'coffee').
Hashtags
Tag-based detection for declared sponsorships and trending brand campaigns. Use when the brand runs #ad campaigns or a campaign-specific tag like #VivoX100.
Domains
URLs and short-links influencers include — affiliate links, product pages, store URLs. Use when creators send traffic outside the platform.
Promo codes
Discount codes creators recite — the cleanest signal of paid placement. Use when you know the creator-specific code pattern (e.g. SAVE15-USERNAME).
App links
Deep links and store URLs for mobile-app advertisers — surfaces install-driven campaigns. Use when the advertiser is a mobile-first product.
From a brand name to a competitor ad report in 4 steps
Setup takes under 60 seconds. The report runs against millions of creators in the background. You read the result the next morning.
Name it, scope it, tag it
Pick a name ('Q2 fintech scan'), a color, and tags. Optional but worth doing — you'll run dozens of these and tags are the only way to find them later.
Add up to 5 competitor brands with 5 detection modes
Per brand, combine Keywords, Hashtags, Domains, Promo codes, and App links. The detector matches a placement when any mode hits — so you catch declared sponsorships, hidden promos, and affiliate posts in one pass.
Launch and walk away
Narrow scopes finish in minutes; full-platform sweeps take longer. You get an email when the report is ready — no need to keep the tab open.
Read 4 tabs: Summary, Trends, Posts, Channels
Summary is the brand-vs-brand scorecard. Trends shows campaign cadence over 90 days. Posts lists every placement, filterable and Excel-exportable. Channels shows every creator your competitors paid.
Five platforms, one report at a time
Influencer ads look different on each platform — pre-rolls on YouTube, Reels on Instagram, channel posts on Telegram. Yoloco parses each in its native format.
Four views on every report
Real example: GRAB vs GOJEK on YouTube in Indonesia, Q1 2026. Run once, pivot through Summary, Trends, Posts, and Channels — each tab answers a different question from the same data.
Summary
Five hero metrics with medians: Posts tracked, Total Reach, Views per Post, Engagement %, Channel Size. The medians matter more than the averages — they cut through outliers and tell you what a typical placement actually looks like.
Not BigSpy. Not Meta Ad Library.
Traditional ad-spy tools (BigSpy, AdClarity, Adheart) track display and Meta-platform creative — the banners in a Facebook scroll. Yoloco tracks the influencer-driven side: sponsored YouTube videos, paid Telegram channels, Instagram Reels collabs. Where the budget actually goes in 2026, and where those tools have a blind spot.
BigSpy, AdClarity, Adheart
Display ads, banners, programmatic creative. We don't compete here — we don't track display. If you need both, run them alongside Yoloco.
Meta Ad Library
Self-declared Meta-platform ads. Free, native, but limited to declared placements on Meta surfaces. Misses every undeclared sponsorship and every non-Meta platform.
Yoloco
Influencer-driven advertising across YouTube, Instagram, TikTok, Telegram, and VK. Declared and undeclared. Sponsored posts, paid creators, affiliate placements — everything that doesn't go through an ad library.
Who uses competitor ad analysis
Different jobs, same report — only the cuts differ.
Brand marketers
You're launching in a new market and need to know what your top 5 competitors spent on creator activation last quarter. One report shows their cadence in Trends, their roster in Channels, and their creative in Posts. Copy what works; skip what didn't.
Performance teams
You're allocating a $200K test budget against a shortlist of 15 creators. Sort competitors' Posts by ER, see who actually drove engagement at scale, drop the bottom 20%. Save the budget for creators with a track record, not just a follower count.
Agencies
Pitching a new client? Walk in with a report showing exactly where their top 3 competitors are spending — by creator, by month, by channel. Excel export drops straight into your pitch deck.