Influencer pricing calculator
See what a creator should cost per post before you negotiate. Estimate a fair range by platform, follower count and engagement — so you never overpay for reach or underpay real influence.
- Ballpark rate in seconds — no account needed
- Instagram, TikTok and YouTube
- Adjusts for engagement, not just follower count
Enter followers to see an estimated price per post.
How much do influencers charge?
Typical price-per-post ranges by follower tier. Treat them as a starting point — engagement, niche and deliverables move the real number a lot.
| Follower tier | Instagram / TikTok | YouTube |
|---|---|---|
| Nano (1k–10k) | $10–$150 | $50–$300 |
| Micro (10k–100k) | $150–$800 | $300–$2,000 |
| Mid (100k–500k) | $800–$5,000 | $2,000–$10,000 |
| Macro (500k–1M) | $5,000–$12,000 | $10,000–$25,000 |
| Mega (1M+) | $12,000+ | $25,000+ |
What changes the price
Engagement rate
A creator with 30k highly-engaged followers can out-earn one with 100k passive ones. Real engagement moves price more than raw reach.
Content type & production
A quick Story costs less than a produced Reel; a dedicated YouTube integration with scripting and editing costs the most.
Usage rights & exclusivity
Whitelisting, paid-ad usage, and category exclusivity all add to the base rate — sometimes doubling it.
Niche & audience value
Finance, B2B and tech creators command higher rates because their audiences are worth more per follower.
Know the price? Now find the right creators
Search millions of creators by budget, niche and audience, check their real engagement, and build a shortlist that fits your number — free to start.
Influencer pricing FAQ
How much do influencers charge per post?
As a rough guide by follower tier: nano creators (1k–10k) often charge $10–$150, micro (10k–100k) $150–$800, mid-tier (100k–500k) $800–$5,000, and larger creators well beyond that. YouTube integrations run higher because of production. Engagement, niche and usage rights shift these numbers a lot.
How are influencer rates calculated?
Most rates start from follower (or view) count and a per-thousand rate, then adjust for engagement, content type, platform, usage rights and exclusivity. This calculator estimates a range from followers, platform and — optionally — engagement rate.
Do micro-influencers cost less than big influencers?
Per post, yes — but they're often more cost-efficient. Micro and nano creators usually have higher engagement and more trust with a niche audience, so cost-per-engaged-follower can beat a macro creator.
Is this calculator an exact quote?
No — it's a ballpark to sanity-check what a creator asks. Real quotes depend on engagement quality, deliverables, exclusivity and the creator's own pricing. Use it to negotiate from a sensible range, not as a fixed price.