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How to find instagram influencers in your niche

Over the past few years, influencer marketing has become a part of a marketing complex. Influencer marketing is expected to grow by 15% this year.

And for a proper operation of influencer marketing, you need to find Instagram influencers in your niche and conclude a partnership with them.

We help our customers to find the required influencers. Due to this, our customers increase their sales by 4.7 times in average. The article will tell you how to find influencers for your niche effectively and how to conclude a partnership with them. I will also give examples using Yoloco platform. With the help of the platform our customers can efficiently find influencers using a powerful filter consisting of 20 metrics.

How to find Instagram influencers for your business

At first you have to understand what criteria an ideal influencer in Instagram should have. For example, you have an online store of women's cosmetics, and most likely you would like to cooperate with an influencer who:

Often talks about cosmetics
Has a large female audience
Has followers aged 16-35
Regularly promotes content related to cosmetics

Do not forget that there are different influencers:

Nano — 1-10 thousand;
Micro — 10-100 thousand;
Macro — 100 thousand — 1 million;
Mega — 1 million and more.

If you want to increase brand awareness, you need to start cooperating with mega influencers. But if you want to increase product sales, we recommend you to cooperate with influencers up to 100 thousand followers. Why up to 100 thousand followers?

They have: Good engagement rates Narrow demographic audience data A nice content that attracts a lot of likes, comments and views.

As we have already mentioned, they have fewer followers, and high engagement, as they can interact with followers directly. Reply them in direct, reply to comments, sometimes they hold meetings.

An example of an attractive promotional post advertising Terry cosmetics brand:

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Where to find Instagram influencers in your niche

You can either search for influencers manually by using the search box in Instagram. It will take you much time, and still you will not be able to find the majority of required influencers.

Or you can use Yoloco services, there you can find influencers on 20 metrics. It will take no more than 10 minutes to find qualitative Instagram influencers of any brand. You will easily get access to important indicators and will be able to compare influencers. Yoloco, will allow you to cooperate with influencers that you like, and that also bring you more orders. With access to the platform, you will be able to:

View important indicators of an influencer
Send emails via the platform
Negotiate
Follow the progress of an advertising campaign

What are other ways find influencers?

Study the influencers your competitors are advertised, and compare what influencers have the maximum coverage. If you find one, most likely this influencer will give you an effective advertising company.

To see which influencers your competitors advertise, go to “Ads Discovery” section and enter the brand name. If there is no such brand in the list, contact us and we will add it.