Influencer outreach email template, influencer proposal template
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Influencer proposal email template

Come up with a right subject The subject line is the first thing an influencer sees. It is like a trailer for a movie. The influencer must know what awaits him inside. If the topic is irrelevant and uninteresting the letter will fly to the trash. Letter to influencer about cooperation. Get the influencer interested in a fun and relevant topic

Here are some tips for creating an effective subject line:

Remember the length. Size matters. Many people check their mail from mobile phones, and if the line is too long, it will not fit on the screen, it will be unclear what will be discussed. It is ideal to use up to 8 words. Avoid explicit clickbait. Such kinds of email subjects are often marked as spam, which means that all your next messages will go to your spam folder unread. Make the topic a heading. Best of all is an informational article headline that looks like a summary of the content. Don't forget to test your influencer email subject lines. If there is no response over and over again, change it. Only practice and tests will help you find the best words for conversion.

Personalize the offer, but don't overdo it.

Most likely, the addressee will delete the letter if it was copied for 1,000 different influencers. Write personally to each influencer you want to collaborate with. The structure of the letters may be the same, but adapt the message, add a little mention of your favorite influencer's posts or say that you went to the same school, if that's true. Make the influencer feel special and you will look more like a person, not a company bot created to repeat the same type of actions. But here lies the danger of becoming too comfortable and playful. And besides, jokes are not always well conveyed in a letter. No matter how cold an influencer may seem, your task is not to break the ice in a relationship, but to agree on mutually beneficial cooperation. Maintain a professional distance, otherwise, if something goes wrong, you will be uncomfortable pointing out mistakes to the influencer, and he will see sudden changes in attitude. Make the offer useful and specific.

The message "Write about my artist store" will not help you stand out from dozens of similar offers. But if you send an email with one or two post ideas, add some cool product photos, you can help create potentially interesting content for the influencer's audience and your future clients. *Keep your sentences short and clear. * There is such a presentation model - an elevator pitch, which is supposed to convince an investor to buy a product while you are riding with him in the elevator.

How to write a letter to a influencer

Be merciful - speak not only to yourself, but to the point Let's adapt this model to our task. Just 6 steps:

  1. Who are you? Introduce yourself so that it is clear who is talking and how you are interested in your fellow traveler.
  2. What are you do? State your product, mission and company goals so that it is clear what you are striving for.
  3. How do you do it? What is the know-how, specificity or difference between the product and the offer.
  4. What problem are you solving? If there is a problem, then there will be a response and sales.
  5. The target audience? Who are these people you want to help.
  6. What do you want from a person who no longer knows where to get to from you in this little elevator.

Perhaps, you may need a little life hack: imagine that you will pay one euro for each written word. If the letter looks like it's going to bankrupt you, cut it down to a tight budget. A couple more tips to keep your email short and easy to read: Add more space. When the addressee sees huge blocks of text, the first thing that comes to mind is "Too much reading." This usually results in the letter being closed by a quick glance. Break the text into paragraphs: one thought - one paragraph. This is more likely that even with a cursory reading you will be able to attract the attention of the addressee. Use short sentences. They will help the reader move quickly to the next points. And you - to write only the necessary words to convey your idea.

Here is an influencer proposal templates that you can add the missing information to.

TOPIC: summary of the content, no more than 8 words. CONTENT: Hi [influencer name]! My name is [your name], I am [your position] at [company name, website link or social media community]. I recently discovered your account on Instagram (Tik-Tok, Youtube, Blog and many more) and now I enjoy following it. I really like your style and presentation of the material. Your post about [mention a specific post] really made an impression [briefly, in one sentence, summarize why this post was highlighted; personalize but don't get too personal]. I would like to work with you to suggest content for your blog [eg 10 Ways to Wear a T-shirt with Cool Graphics] featuring designs from our store [store name, link]. If you want to take some live shots with our product, I will be happy to provide you with some samples. I am also attaching some photos showing the lifestyle of our target audience. Thanks so much for your time and let me know if you're interested! And, of course, if you have any other suggestion, write. Thanks! [Your name].

Try to give some freedom when you offering details of your vision of advertisement Next example:

1 letter (greeting)

Hello! We are the publishing house [name, link], we create useful and interesting books for children and parents We offer cooperation: our new series [publisher name, link] has been released - these are books for researchers from 0 to 99 years old, which will teach you how to understand heavenly messages. This is a wonderful gift for children and adults in love with the stars. We would like to send you books from this series for review. We will be grateful for your feedback about us on social networks! We are also happy to provide you with personalized promotional codes for your audience and individual links. We are ready to continue to send you interesting news and talk about the news first of all! Thanks for your reply, we are happy to receive any feedback!

2nd letter (if influencer agree)

Thanks! We are very glad to cooperate. To send you a book for review, we need:

  1. Your phone.
  2. Email for communication.
  3. Postal address. So that we can read your opinion about our book, in your review, we kindly ask you to mark our account using a mention [@mention] and #hashtag .

3 letter (if influencer don't agree)

Thanks for the answer! Can you find out what are the barriers to posting a review about us in your account? So that we can plan further cooperation on conditions that are comfortable for you.

Submit Terms of Reference You got the influencer's favor, agreed on the price tag and payment terms. Now it's time to get down to the root. Any advertising integration must be accompanied by technical specifications, otherwise it will be more useful to make airplanes out of banknotes and launch them through the window.

Get down to business thoroughly. As an example of technical specification for advertising, you can take the following template and it is desirable to write all the presented positions in a thesis:

  • Date and term of placement
  • The period during which it is necessary to send the material for approval
  • Promo code for subscribers and a link to the site
  • Post format (post, story, video, etc.)
  • Places of links and promo codes: in the profile description, in the body of the post, in the description of the video, in the story, etc. (note that, for example, in Instagram and in TikTok, links in the body of the post are not clickable)
  • Terms and conditions of using the promo code
  • Do I need to mention the brand logo
  • Age restrictions, if any
  • Requirements for the content of advertising, text texture, format and content of the photo (video)
  • Do I need a demo of the product, checkout process, unboxing, etc.
  • Do I need to tag the brand account, add special hashtags, etc.
  • Warn about prohibitions (for example, mention other companies and brands)
  • Leave contacts (links to social networks and the website) so that the influencer is sure that you are a true advertiser

Calculate the KPI

Be sure to ask the influencer for publication statistics a couple of days after integration. All social networks provide detailed information on each of the publications. This can be a screenshot from YouTube Analytics, an Instagram business account, TikTok or other social networks. The main thing is the numbers. Your business is to calculate the KPI and understand whether the money spent has paid off. This can be done as follows: See the ratio of likes, dislikes, views, comments, saves, reposts and clicks. Calculate CTR (click through rate), ER (engagement rate), ERR (reach based engagement) and other key metrics. Read the comments. Often, publications with advertising integrations write “sold out”, this is not as bad as it might seem. It happens that they write "even the advertising is of high quality here", this outcome is the most top-notch. Subscribers can also leave questions about your product (service), make sure that they do not go unanswered. Links with UTM tags. A great method to count website conversions, purchases and leads. In general, Google Analytics will help you. Promo codes. If you are selling online, then a good personalized promo code makes all the weather in the house. Promo codes are loved by more than a quarter of the people: especially those who often buy and love counting their money.


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