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Social media competitor analysis for influencer marketing: map every competitor placement — creators, formats, mechanics, and estimated ad budgets. Benchmark spend, find gaps.


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Social Media Competitor Analysis for Influencers | Yoloco

ERID

Ad keywords

Russia's law № 38-ФЗ requires every paid placement on the internet to carry an ERID identifier and the INN of the advertiser. Yoloco flags every competitor placement against this requirement — useful as competitor intelligence and as a benchmark for your own compliance.

Don't repeat your competitor's misses

Catch campaigns you didn't know existed

Not a market research deck

BigSpy, AdClarity, Adheart

Meta Ad Library

Yoloco

Competitor Ad Analysis

Real example: GRAB vs GOJEK on YouTube in Indonesia, Q1 2026. Run once, pivot through Summary, Trends, Posts, and Channels — each tab answers a different question from the same data.

Summary

Trends

Posts

Channels

Agencies

Brand marketers

Compliance & legal

Performance teams

Different jobs, same report — only the cuts differ.

Influencer ads look different on each platform — pre-rolls on YouTube, Reels on Instagram, channel posts on Telegram. Yoloco parses each in its native format.

Track every influencer ad your competitors run across YouTube, Instagram, TikTok, and Telegram. Up to 5 brands per report, 5 detection modes, and a four-tab report from Summary to Channels.

Keywords

Hashtags

Domains

Promo codes

App links

A SaaS uses domains and promo codes. An FMCG uses hashtags and product mentions. A fintech uses app links. Combine these modes in a single report to catch every placement, declared or not.

Name it, scope it, tag it

Add up to 5 competitor brands with 5 detection modes

Launch and walk away

Read 4 tabs: Summary, Trends, Posts, Channels

Setup takes under 60 seconds. The report runs against millions of creators in the background. You read the result the next morning.

Avoid double-paying

Plan unique reach

Not the same as Meta's tool

Brand teams

Vetting & research

Whether you're vetting one creator before signing or planning a 30-creator launch, audience overlap turns guesswork into a defensible decision.

Pick one platform per overlap report — Instagram, YouTube, or TikTok. Run reports in parallel when your campaign spans more than one network.

Total unique reach

Unique audience share

Intersection count

Average AQ

Best for media plan

Matrix view

Every report opens on the Overview tab with KPIs and a creator efficiency ranking. Flip to the Matrix tab to see pair-by-pair overlap across the whole roster.

Create the report

Add up to 50 creators

Read the report

Three steps. The whole flow lives inside the Overlaps tab in Yoloco.

What changes when influencer campaign management moves from manual to software.

Analytics

Bloggers

Four tabs cover the whole post-launch surface — no spreadsheet handoffs, no monthly recap PDFs to assemble by hand.

Start your next influencer campaign in minutes

Run influencer campaigns across Instagram, YouTube, TikTok, and Telegram in one dashboard. Track reach, engagement, CPM, and CPV with daily-snapshot accuracy.

Paste post URLs from any combination of platforms — Campaign Manager auto-recognizes each network and starts collecting metrics.

Brands

E-commerce & DTC

The best influencer marketing platform for your role is the one that matches your reporting cycle.

Set up the campaign

Auto-recognize networks

Monitor live

Report end-to-end

From setup to client-ready report — four steps, no spreadsheets, no agency middleman.

Brand history (last 90 days)

Audience quality scale

E-commerce

PR & comms

Whatever your role — analytics ends the same way: a routing decision for the next step in your workflow.

Four report sections per profile — drill into metrics, growth, demographics, and geography.

Key metrics at a glance

Track momentum and format mix

Who is actually following them

Geography, cities and languages

Paste the profile URL or handle

Read the full audit

Add the creator to your next step

No platform connections, no setup. Paste a profile, read the audit, export.

Audience quality score

You don't want 'a beauty creator.' You want a beauty creator in Austin whose audience is 70% women aged 25–34, who's done sponsored content, has email on file, and posted in the last 60 days. Stack all of it in a single search.

Profile & account

Performance metrics

Creator demographics

Audience

Brand & topic

In-house brand teams

E-commerce & performance

PR & earned media

Different teams reach for different filters — the workspace fits all of them.

Each platform has its own native metrics — Reels plays and hidden likes for Instagram, retention for YouTube, post reach for Telegram, view momentum for TikTok.

Stack five filter blocks, one query

Save the shortlist

Open each in Influencer Analytics

Drop creators that pay you twice

From approved list to live campaign

Influencer search rarely lives on its own. It's the front door to four adjacent jobs — and they all live in the same workspace.

Creators don't all live in your email. Reach them where they answer.

Per-channel templates with AI-filled variables — brand fit, recent post topic, audience match, deliverable. Multi-language out of the box.

Email outreach template

Instagram DM template

Sequence template

Multi-language

Influencer agencies

SEO & PR link-building

Influencer outreach is the structured process of finding the right creators, surfacing their contact channels (email, DM, phone), and reaching out with a relevant offer — repeatedly, across many creators, while tracking who replied. Yoloco bundles the database, the channels, and the tracking into one place so the same person who shortlists creators is also the one who hears back.

Pull a shortlist from 400M+ profiles

Skip the dead ends before sending

Templates with AI-filled variables

Sequences across email, DM, and chat

See who opened, replied, and went quiet

The same workflow whether you're sending fifty or five thousand outreach messages this week.

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Blog

Free YouTube Channel's Check

Top 100 Instagram Influencers

Top 100 YouTube Influencers

Competitor Analysis

Influencer Analytics

Campaign Manager

Influencer Outreach

Audience Overlap

Market Research

Influencer Discovery

Audience Segments

Need a tailored plan, white-label, or a custom integration? Talk to our team.

Pick the plan that fits your influencer marketing workflow.

scale

Plans that

with your team

Target audience analysis

Brand performance

Competitive landscape

CRM matching

Custom research

Trendwatching

Build a creator shortlist

Validate quality and strategy

Run campaigns and report results

KPI cards for campaigns, content, views, engagement, spend, CPM, ER, NSS. Global filters by period, country, platform, product, language.

Centralised reporting dashboard

A catalogue of publications with daily metrics: views, likes, and comment dynamics per post and per creator.

Post-level content analytics

Comment sentiment segmented by type — brand, creator, product, creative. Surfaces insights, complaints, and barriers.

NSS — audience sentiment analysis

Audience quality scoring, relevance against your target audience, overlap analysis, and automatic cost-effective bundles.

Media planning tool

Task tracker for agency managers: report upload, publication status monitoring, data refresh scheduling.

Campaign & task management

Beyond reports — analytics built as a product

Additionally

Ready to order this research?

What you get

For what purpose

Whether it's a one-time audit or a custom analytics product, the right format depends on your goal. Let's find it together.

Tell us your task — we'll design the research

We collect and structure public content from social networks at scale.

Analyse public content

Big data and AI surface patterns humans miss across millions of posts.

Reveal insights with AI

Pinpoint accounts with an audience ready to engage with your product.

Find ready audiences

Machine learning determines public sentiment about your brand.

Measure sentiment

From raw social data to clear decisions

We understand your goal: what decision the research supports, what data you have, what format works best.

Brief & scoping

We define the methodology: data sources, analytical models, and the metrics that matter for your task.

Research design

We pull data via Yoloco's platform, enrich it, and run AI analysis: segmentation, sentiment, scoring, overlap.

Data collection & AI processing

A structured report with clear recommendations — or a live analytical product your team uses on an ongoing basis.

Delivery

From brief to insight in 4 steps

Audience analysis

Brand Lift

Competitor analysis

NSS — Net Sentiment Score

Search Lift

Optimal influencer split

Research formats for every stage

Free signup unlocks segment creation. Paid plans unlock larger segments (up to 2,500 ranked bloggers each), Intent Affinity Index export, and the full suite — Mediaplans, Influencer Analytics, Campaign Manager.

Most platforms score creators on demographic overlap — "70% of their followers are women 25–34 in the US". We score them on signal-level behavior. A 70% Intent Affinity Index means 70% of a creator's followers actually exhibit the behavioral signals you defined — they bought, compared, learned, signed up for the things your audience cares about. Demographics tell you who looks right. Intent Affinity tells you who'll act right.

Demographics

Intent Affinity

Show clients the actual influence map, not a reach-and-frequency chart.

Match creators to high-intent audiences for paid amplification, not just reach.

Performance brands

Find the small accounts that move the needle on niche segments.

PR & Comms

Unbiased proxies for what your target audience really listens to.

Market researchers

Photos / Reels / captions indexed by Objects + Verbs; comment topics; brand mentions.

Instagram

Channel-level interest signals, post topics, reaction patterns.

Telegram

Short-form intent and engagement patterns by Object/Verb.

TikTok

Coverage for RU/CIS audiences — VK communities and creator profiles.

Video subjects, comment-level intent signals, watch-time clusters.

YouTube

Other platforms start with a creator and guess if their audience matches yours — by gender, age, country. Yoloco starts with the target audience, described in plain words, and finds the creators who actually influence them. The math runs on what people do on social — what they comment, share, buy, watch — not on who they say they are. And you don't get a shortlist — you get the complete ranked list of everyone who moves that audience, top to bottom.

Type a description ("Thai-speaking adults aged 21+ interested in finance, fitness, tech, and modern lifestyle…"). AI extracts Objects (what they talk about) and Verbs (what they do).

Remove off-target keywords. Add your own. Each keyword consumes from your plan budget — full control before processing starts.

Every creator scored on three axes — Intent Affinity Index (how strongly their followers match your segment intent), Influencer Power (real reach × engagement quality), and Ad Potential (CPM forecast and brand readiness).

Filter by audience size, platform, ad-readiness, verification. Export to Excel or push directly into a Mediaplan.

Drop the shortlist into a Mediaplan, vet via Influencer Analytics, brief through Campaign Manager. End-to-end, one suite.