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✨ Audience Segments — AI-Powered

Find influencers your audience actually listens to.

Describe your target audience in plain English. Our AI returns every creator who actually influences them — indexed or not — up to 2,500 per segment, ranked by Intent Affinity Index. Not a hand-picked top 10.

∞relevant creators — indexed or not
~90 secfrom description to ranked list
5social platforms
Up to 2,500ranked creators per segment, not a top 10
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Stop matching demographics. Start with intent.

Other platforms start with a creator and guess if their audience matches yours — by gender, age, country. Yoloco starts with the target audience, described in plain words, and finds the creators who actually influence them. The math runs on what people do on social — what they comment, share, buy, watch — not on who they say they are. And you don't get a shortlist — you get the complete ranked list of everyone who moves that audience, top to bottom.

— Old way
Creator → guessed demographics → maybe relevant
✨ Yoloco way
Target audience → AI intent extraction → ranked creators with IAI %

How it works

01

Plain words. AI does the rest.

Type a description ("Thai-speaking adults aged 21+ interested in finance, fitness, tech, and modern lifestyle…"). AI extracts Objects (what they talk about) and Verbs (what they do).

app.yoloco.ru / segments
✦ CREATING A SEGMENT
Describe your audience, review keywords and launch
We'll generate keywords from your description.
1
Segment semantics
2
Review
3
Launch
✨
AI generation
📤
Manual upload
✏️
Manual selection
02

Audit Objects and Verbs before you launch.

Remove off-target keywords. Add your own. Each keyword consumes from your plan budget — full control before processing starts.

app.yoloco.ru / segments
2 / 3 — Review semantics
ObjectsREQUIRED
social trends ×viral content ×creator tools ×trend analysis ×creator product ×
VerbsREQUIRED
found trends ×created content ×used yotrends ×discovered trends ×made viral video ×
Keywords10 / 30
03

Up to 2,500 creators, ranked by Intent Affinity Index.

Every creator scored on three axes — Intent Affinity Index (how strongly their followers match your segment intent), Influencer Power (real reach × engagement quality), and Ad Potential (CPM forecast and brand readiness).

app.yoloco.ru / segments
● READYMay 27 · TOP 2,500
Thai UGC IQ
Thai-speaking adults aged 21+ interested in finance, fitness, tech, and modern lifestyle…
Segment bloggers · 2,500
Influencer PowerFollowers
BloggerFollowersIPIAI
@creators22.2M0.01188.7%
@mosseri3.9M0.01056.9%
@hormozi4.7M0.00724.8%
@instagram685.7M0.00676.0%
04

Pull the right slice. Excel in one click.

Filter by audience size, platform, ad-readiness, verification. Export to Excel or push directly into a Mediaplan.

app.yoloco.ru / segments
Filters
TYPE
AllPeople onlyWithout verifiedAd-ready
SIZE
AllUnder 100k100k–1M1M+
SOCIAL NETWORKS
AllYouTubeTelegramVKTikTok
↓ Export to Excel
05

Segments → Mediaplan → Campaign.

Drop the shortlist into a Mediaplan, vet via Influencer Analytics, brief through Campaign Manager. End-to-end, one suite.

app.yoloco.ru / segments
Q2 Promo · Beauty
Brief
Posted
Report
@sofi.northPosted
@lukas.waveIn review
@emma.luneBrief sent
Brand Lift report: +12.4% awareness
The killer feature

Intent Affinity Index — the metric demographics can't see.

Most platforms score creators on demographic overlap — "70% of their followers are women 25–34 in the US". We score them on signal-level behavior. A 70% Intent Affinity Index means 70% of a creator's followers actually exhibit the behavioral signals you defined — they bought, compared, learned, signed up for the things your audience cares about. Demographics tell you who looks right. Intent Affinity tells you who'll act right.

IAI distribution across a 2,500-creator segment — illustrative
0%50%100%
Demographics
70% women 25–34
← what others sell you
Intent Affinity
Bought baby food · Asked about strollers · Engaged with mom-content
what we deliver →

One segment, every channel that matters.

Instagram

Photos / Reels / captions indexed by Objects + Verbs; comment topics; brand mentions.

YouTube

Video subjects, comment-level intent signals, watch-time clusters.

TikTok

Short-form intent and engagement patterns by Object/Verb.

Telegram

Channel-level interest signals, post topics, reaction patterns.

VK

Coverage for RU/CIS audiences — VK communities and creator profiles.

Who uses Yoloco Segments

Performance brands

Match creators to high-intent audiences for paid amplification, not just reach.

Agencies

Show clients the actual influence map, not a reach-and-frequency chart.

Market researchers

Unbiased proxies for what your target audience really listens to.

PR & Comms

Find the small accounts that move the needle on niche segments.

Frequently asked questions

Target audience analysis in influencer marketing is the process of describing a group of buyers (by behavior, interest, intent — not just demographics) and finding the creators whose followers exhibit those exact signals. Yoloco Segments runs this analysis end-to-end: you describe the audience in plain English, AI extracts behavioral primitives (Objects and Verbs), and the platform returns a ranked list of creators with Intent Affinity Index scores.
HypeAuditor, Modash, and similar tools start with the creator: you filter by follower demographics and guess whether the audience matches yours. Segments starts with the audience: you describe it in plain words, and the platform finds the creators who actually influence that group — scored by behavioral match, not demographic guess. If you're picking creators on demographic overlap today and seeing soft campaign performance, that gap is what Segments closes.
In one or two sentences, plain English. Mention who they are, what they care about, what they do online. Example: "Premium-conscious moms shopping baby food in Tier 1 US cities, interested in organic ingredients and pediatric wellness." The AI extracts Objects (baby food, stroller, pediatric wellness) and Verbs (bought, compared, asked about) automatically. You can review and edit both lists before processing.
The Intent Affinity Index (IAI) is Yoloco's proprietary metric for how strongly a creator's audience matches your target segment based on behavioral signals — not demographics. A 70% IAI means 70% of the creator's followers actually exhibit the behaviors you described (bought, compared, engaged with). It's calculated from a behavioral graph trained across the full universe of public creator profiles, updated weekly. The score is bounded 0–100%.
Instagram, YouTube, TikTok, Telegram, and VK. One segment definition runs across all five — no need to rebuild it per channel. Per-creator profiles aggregate signals across the platforms each creator is active on.
Intent Affinity Index is built on observed behavior, not surveyed self-reports, which removes the biggest source of error in demographic-style targeting. Accuracy varies by segment specificity — narrowly-defined segments (a few hundred relevant signals) produce sharper rankings than broad ones. The top 5% of any segment is what we recommend acting on; everything below is exploratory.
Yes. Filter the ranked list by audience size — Under 100k, 100k–1M, or 1M+. Micro-influencers often score very high on Intent Affinity because their audiences are tightly niched. The "People only" filter excludes brand accounts.
Both. Export the ranked list to Excel in one click, or push the shortlist directly into Yoloco Mediaplans for vetting via Influencer Analytics and briefing through Campaign Manager. End-to-end, inside one suite.
Segments is included in all paid Yoloco plans, with token-based usage tied to segment size and refresh frequency. See current pricing on the pricing page.
Free signup unlocks segment creation with a small token allowance — enough to build and inspect one segment of limited size. Paid plans unlock larger segments (up to 2,500 ranked creators each), Intent Affinity Index export, and full suite integrations.

Stop guessing. Start influencing on purpose.

Free signup unlocks segment creation. Paid plans unlock larger segments (up to 2,500 ranked bloggers each), Intent Affinity Index export, and the full suite — Mediaplans, Influencer Analytics, Campaign Manager.

3,142 audience descriptions analyzed this week

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