All research formats
Post-campaign analytics
NSS — Net Sentiment Score
We classify and score audience reactions to your placements — sentiment, categories, and the product insights hidden in the comments.
Net Sentiment Score · ad-post comments
NSS
+0
68%
Positive
21%
Neutral
11%
Negative
Top aspects mentioned
Product quality
Packaging
Price
Delivery
For what purpose
- Measure the sentiment and tonal quality of audience reactions to advertising placements
- Surface product insights, user complaints, and behavioural patterns from comment data
- Applicable to comments under ad posts and to broader brand content on social networks
What you get
- Automated collection of all posts via hashtags and brand mentions
- Comment classification by category: brand, product, creative (ad), creator support, spam, other
- Sentiment analysis: positive / negative / neutral tone for each comment
- Identification of key aspects mentioned in positive or negative context: product quality, packaging, price, delivery, etc.
- Extraction of product insights, user complaints, barriers, and usage scenarios
- Trend identification: emerging topics and shifts in brand perception
- Multilingual analysis with automatic translation — segmented by region and language
Additionally
- NSS can be run on ad post comments specifically, or on broader brand content
- Can be integrated into a custom dashboard for ongoing monitoring
Output
NSS report with sentiment breakdown, classified comment categories, key insight themes, and product signals.