All research formats
Post-campaign analytics
Search Lift
We measure how your campaign moved branded search — baseline vs post-campaign, adjusted for seasonality and external factors.
Branded search volume · baseline vs post-campaign
Campaign start
+0%branded searches after launch
For what purpose
- Measure the impact of an influencer campaign on branded search volume
- Assess how content placements translate into increased consumer intent and brand discovery
What you get
- Baseline measurement of branded search volume before the campaign (by keyword set: brand name, products, campaign name)
- Post-campaign dynamics: absolute and percentage change in branded searches
- Comparison of platform-level search data with global search trends (Yandex Wordstat, Google Trends)
- Identification of delayed effects — search growth continuing after campaign end
- Adjusted analysis accounting for seasonality, competitor activity, and external media factors
Additionally
- Multi-keyword breakdown showing which brand, product, or campaign terms drove the most growth
- Recommendations on optimal campaign timing to maximise search lift
Output
Report with Search Lift coefficient, search volume dynamics, contributing factors, and recommendations.