Influencer analytics

Deep influencer analytics tools

Audit any creator on Instagram, YouTube, TikTok, or Telegram. Engagement, audience demographics, growth dynamics, content formats — everything you need to decide whether to bring a creator into a campaign.

10+metrics per profile
6audience dimensions
4platforms covered

Everything inside a creator audit

Four report sections per profile — drill into metrics, growth, demographics, and geography.

Key metrics at a glance

Followers, engagement, ER, average likes, comments, reels plays — with month-over-month deltas, so you see momentum, not just snapshots.

  • Followers count with growth delta
  • Total engagement — likes plus comments
  • Engagement rate against the follower base
  • Average likes per post
  • Average comments per post
  • Average reels plays and video views
Y
Influencer Analytics
Export PDF
Overview
Growth
Demographics
Geo
@billieeilish124.9M followers · Instagram
QUALITY
78
High
FOLLOWERS▲ 0.18%
124.9M
ENGAGEMENT▼ 32.70%
2.1M
ER
1.69%
AVG LIKES
2.1M
AVG COMMENTS
12.4K
AVG REELS▲ 4.1%
28.3M

Three steps from handle to PDF

No platform connections, no setup. Paste a profile, read the audit, export.

Step 01 — Paste

Paste the profile URL or handle

Drop in an Instagram, YouTube, TikTok or Telegram URL. No account connection needed — Yoloco pulls public data automatically.

01
Y
Influencer Analytics
Paste a profile to start
https://www.instagram.com/billieeilish
Instagram
YouTube
TikTok
Telegram
Step 02 — Analyze

Read the full audit

Open the analytics dashboard: key metrics, growth trends, demographics breakdown, and geo distribution — all in one place.

02
BILLIE EILISH@billieeilish · 124.9M
Overview
Growth
Demo
Geo
FOLLOWERS124.9M
ER1.69%
AVG REELS28.3M
Women71.3%
18–2451.2%
US audience26%
Step 03 — Decide & route

Add the creator to your next step

Approved? One click sends the creator into a list, into Audience Overlap to check fit, into a media plan, or into Campaign Manager. PDF, XLS and shareable links stay one click away if you need to take the audit outside the platform.

03
Decide & route
✓ Approved
BILLIE EILISH@billieeilish · 124.9M · ER 1.69%
Quality 78
Add to list
Audience overlap
Add to media plan
Campaign Manager
Or take it with you →PDFXLSShare link
Audience quality & brand fit

Decide before you spend

Analytics is not the goal — a confident yes or no on a creator is. Yoloco surfaces the three things that drive the call: is the audience real, does it match your target, and which brands has this creator already promoted.

Half of the budget protection happens before a campaign even starts. The audit catches inflated accounts and mismatched audiences while you can still walk away.
Audience quality scale
Every analyzed creator gets a 0–100 quality score and a class label — combining bot detection, suspicious follower spikes, and engagement authenticity.
BadLowNormalHighBest
050100
This creator scored 78 / High
Brand history (last 90 days)
Calvin KleinApple MusicNikeFender

Built for people who pay for creators

Whatever your role — analytics ends the same way: a routing decision for the next step in your workflow.

Brands

Vet creators before signing a contract. Verify audience overlap with your customer base and avoid paying for inflated reach.

Agencies

Build defensible shortlists for clients. Push approved creators straight into Campaign Manager and brief them in the same workspace.

E-commerce

Predict whether the audience will convert. Match a creator's audience geo, age, and language against your buyer profile before any payment.

PR & comms

Verify reach and brand alignment before sending a pitch. Avoid embarrassing matches with creators whose audience doesn't fit the story.

Frequently asked questions

Decide which creators to bet on

Open any creator profile, read the full audit, and route them into a list, an audience overlap, a media plan, or Campaign Manager. Decisions in minutes, not days.