Free YouTube engagement rate calculator
Measure a YouTube channel's engagement rate in seconds — likes and comments against subscribers or views — and see how it stacks up. No login needed.
- Works from public numbers — no account needed
- Platform-aware benchmarks, not a single generic rule
- By-followers and by-views, side by side
Enter subscribers, likes and comments to see the engagement rate.
What's a good engagement rate on YouTube?
There is no single "good" number. Reach works differently on each platform, and smaller accounts almost always post higher rates than big ones. Use these ranges as a starting point, then compare like-for-like.
| Platform | Average | Strong |
|---|---|---|
| YouTube | 1–2% | 2–4%+ |
| 1–3% | 3–6%+ | |
| TikTok | 4–9% | 9–18%+ |
Rule of thumb: nano and micro creators (under ~50k) often beat the "strong" column; engagement tends to fall as follower count rises. Always judge a creator against peers of the same size and niche.
How engagement rate is calculated
Engagement rate turns raw likes and comments into a number you can compare between creators. The standard formula is simple:
Example: a creator with 25,000 followers averaging 900 likes and 60 comments has an ER of (960 ÷ 25,000) × 100 = 3.84% — strong for Instagram.
By followers vs. by views
For feed posts, by-followers is the norm. For Reels, Shorts and TikToks, content routinely reaches far more people than follow the account, so by-followers can look artificially huge. Engagement-by-views is the fairer measure there — it asks "of the people who actually watched, how many reacted?"
This calculator shows both when you add average views, so you are never fooled by a rate that only looks big because the algorithm did the work.
The rate is only half the story
A 6% rate means nothing if half the audience is bots and the comments are a pod. Yoloco reads a creator's real average engagement, audience authenticity, and trend over time — across Instagram, TikTok, YouTube and Telegram — before you spend a dollar.
Engagement rate calculator FAQ
What is a good engagement rate?
It depends on the platform and the account size. On Instagram, 1–3% is average and 3–6% is strong; on TikTok the by-follower rate runs higher (roughly 4–9% average, 9%+ strong); on YouTube 1–3% per video is typical. Smaller accounts almost always beat these numbers — engagement usually drops as follower count climbs, so judge a creator against peers of the same size and niche.
How is engagement rate calculated?
The standard formula is (average likes + average comments) ÷ followers × 100. This calculator uses that by default. For short-form video — Reels, Shorts, TikToks — engagement-by-views is a fairer read, so if you enter average views it also shows (likes + comments) ÷ views × 100.
Is this engagement rate calculator free?
Yes — it's free and needs no login. Enter the numbers and you get the rate instantly. Signing up for Yoloco is only needed when you want the automated version: pull a creator's real average engagement and audience quality without typing anything.
Does a high engagement rate mean the influencer is worth it?
Not on its own. Engagement can be inflated with bought likes, comment pods, and giveaway spikes. A healthy rate is a green light to look closer, not a reason to pay. Before a deal, check audience authenticity, comment quality, and how the rate trends over time — that's what Yoloco's influencer analytics do.
Why is my TikTok engagement rate so much higher than Instagram?
TikTok's algorithm pushes content well beyond a creator's followers, so likes and comments per follower look large. That's why by-follower rates aren't comparable across platforms — compare TikTok to TikTok, and prefer engagement-by-views for short-form.
Find creators whose engagement is actually real
Search millions of creators, check their true engagement and audience quality, and build a shortlist you can trust — free to start.
Prefer a walkthrough? .