Instagram audit to check any account before you pay
Audit a creator's real engagement, audience authenticity and growth before you spend. Start free with the engagement-rate calculator below — then run the full audit inside Yoloco.
- Free engagement-rate calculator — no login
- Detect fake followers and bought engagement
- Audience demographics and growth in the product
Enter Followers, likes and comments to see the engagement rate.
What you'll see in the report
Everything you need to decide whether a placement is worth paying for.
Followers and growth
Month-by-month dynamics — giveaway and bought spikes are visible.
Average likes and comments
Per post, so you can see whether the audience actually reacts.
Engagement rate
The real rate against the follower count, and how it moved over time.
Audience geography, age and gender
Who really follows the account — not who the media kit claims.
Fake-follower share
How much of the following is bots, bought or long inactive.
Past branded posts
Which brands the account has already worked with over the last 90 days.
Three steps to a decision
Find the account
Paste a Instagram link or pick the account from the Yoloco database.
Open the report
Yoloco pulls the stats and the audience — you don't need access to the owner's dashboard.
Decide
Weigh it against the rate, export the report and attach it to your media plan.
Check the real engagement rate
See whether an account's likes and comments match its follower count — the first sign of a healthy (or padded) audience.
Detect fake followers
The full audit flags bought followers, pods and giveaway spikes so you don't pay for reach that isn't real.
Audience quality & growth
See who really follows an account — age, gender, geo, authenticity — and how the following has grown, before you commit.
Who it's for
Brands — don't overpay
A Instagram placement is paid up front. The report shows what reach you're actually buying.
Agencies — justify the pick
Export the report and attach it to the media plan, so the choice is backed by numbers, not taste.
Creators — show your numbers
An independent report on your own account that you can send an advertiser instead of screenshots.
By hand or with Yoloco
| What you need | By hand | In Yoloco |
|---|---|---|
| Average reach | Tally recent posts in a spreadsheet | In the report |
| Engagement rate | Work the formula post by post | By followers and by views |
| Audience geography | Not available without dashboard access | Available without access |
| Bought engagement | Guess from the comments | Growth and reach anomalies |
| Comparing 30 accounts | Days of work | One list with filters |
Find creators worth paying for
Search, vet and manage creators in one place — start from the audience you want to reach. Free to start.
FAQ
What is an Instagram audit?
An Instagram audit checks whether an account's audience and engagement are real: engagement rate, fake-follower share, audience demographics and growth. It tells you if a creator is worth paying before you spend.
Is there a free Instagram audit tool?
You can check any account's engagement rate for free here, from numbers you enter — no login. The full audit (fake-follower detection, demographics, growth) runs inside Yoloco on a free account.
How do I check for fake followers on Instagram?
Look at engagement quality and audience authenticity, not just follower count. Yoloco's analytics score audience credibility so bought followers are easy to spot.
What's a good engagement rate on Instagram?
Roughly 1–3% is average and 3–6% is strong, with smaller accounts usually higher. Use the calculator above to see where an account lands.