YouTube channel analytics before you back a creator
Check a YouTube channel's real engagement, audience and growth before an integration. Start free with the engagement-rate calculator below — then get the full picture inside Yoloco.
- Free engagement-rate calculator — no login
- Judge channels by engagement, not just subscribers
- Audience demographics and growth in the product
Enter Subscribers, likes and comments to see the engagement rate.
What you'll see in the report
Everything you need to decide whether a placement is worth paying for.
Subscribers and growth
Month-by-month dynamics — organic growth and bought spikes look different.
Average views per video
The real reach of one video, instead of a subscriber count.
ER by subscribers and by views
Two engagement reads; by views is the fair one for YouTube.
Likes and comments
Averages per video and how they move over time.
Audience geography
Where the viewers actually are, so you don't pay for reach off your market.
Suspicious growth check
Follower jumps that views and engagement don't back up.
Three steps to a decision
Find the account
Paste a YouTube link or pick the account from the Yoloco database.
Open the report
Yoloco pulls the stats and the audience — you don't need access to the owner's dashboard.
Decide
Weigh it against the rate, export the report and attach it to your media plan.
Engagement, not subscriber vanity
A big subscriber count means little if views and engagement are low. Check the real rate before you pay for an expensive integration.
See who's really watching
In the full analytics, Yoloco shows a channel's audience demographics and authenticity so you invest where your buyers actually are.
Growth and consistency
Spot channels on the way up — and avoid ones coasting on old subscribers — with growth and view trends over time.
Who it's for
Brands — don't overpay
A YouTube placement is paid up front. The report shows what reach you're actually buying.
Agencies — justify the pick
Export the report and attach it to the media plan, so the choice is backed by numbers, not taste.
Creators — show your numbers
An independent report on your own account that you can send an advertiser instead of screenshots.
By hand or with Yoloco
| What you need | By hand | In Yoloco |
|---|---|---|
| Average reach | Tally recent posts in a spreadsheet | In the report |
| Engagement rate | Work the formula post by post | By followers and by views |
| Audience geography | Not available without dashboard access | Available without access |
| Bought engagement | Guess from the comments | Growth and reach anomalies |
| Comparing 30 accounts | Days of work | One list with filters |
Find creators worth paying for
Search, vet and manage creators in one place — start from the audience you want to reach. Free to start.
FAQ
Is there a free YouTube channel analytics tool?
You can calculate a channel's engagement rate for free here, from numbers you enter — no login. Full audience analytics and growth trends run inside Yoloco on a free account.
How do I check a YouTube channel's engagement rate?
Enter subscribers (or average views) with average likes and comments in the calculator above — it returns the rate and how it compares to benchmarks.
Should I judge a channel by subscribers?
No — views and engagement matter far more. Many big channels have low view-to-subscriber ratios; the rate and real audience tell the truth.
Can I see a channel's audience demographics?
Yes — audience geo, age and interests are available in Yoloco's analytics after you create a free account.