TikTok analytics for creators worth partnering with
Check a TikTok creator's real engagement, audience quality and growth before you spend. Start free with the engagement-rate calculator below — then get the full picture inside Yoloco.
- Free engagement-rate calculator — no login
- Spot bought followers and pod engagement
- Audience demographics and growth in the product
Enter Followers, likes and comments to see the engagement rate.
What you'll see in the report
Everything you need to decide whether a placement is worth paying for.
Followers and growth
Month-by-month dynamics, with bought spikes visible against views.
Average views per video
On TikTok the algorithm drives reach — views tell the truth, followers don't.
ER by views
The fair engagement read for a platform that pushes content past followers.
Likes and comments
Averages per video, so pod-style activity stands out.
Audience geography
Where the viewers are, before you pay for reach you can't sell to.
Bought-engagement check
Reach and engagement that don't line up with the follower count.
Three steps to a decision
Find the account
Paste a TikTok link or pick the account from the Yoloco database.
Open the report
Yoloco pulls the stats and the audience — you don't need access to the owner's dashboard.
Decide
Weigh it against the rate, export the report and attach it to your media plan.
Real engagement, not vanity views
TikTok reach is inflated by the algorithm. Use engagement-by-views to see how many people who actually watched reacted — the fair read for TikTok.
Spot fake followers before you pay
In the full analytics, Yoloco flags bought followers, pod comments and giveaway spikes so a healthy-looking rate can't fool you.
Audience demographics & growth
See who a creator's audience really is — age, gender, geo — and whether their following is growing or bought, before you commit.
Who it's for
Brands — don't overpay
A TikTok placement is paid up front. The report shows what reach you're actually buying.
Agencies — justify the pick
Export the report and attach it to the media plan, so the choice is backed by numbers, not taste.
Creators — show your numbers
An independent report on your own account that you can send an advertiser instead of screenshots.
By hand or with Yoloco
| What you need | By hand | In Yoloco |
|---|---|---|
| Average reach | Tally recent posts in a spreadsheet | In the report |
| Engagement rate | Work the formula post by post | By followers and by views |
| Audience geography | Not available without dashboard access | Available without access |
| Bought engagement | Guess from the comments | Growth and reach anomalies |
| Comparing 30 accounts | Days of work | One list with filters |
Find creators worth paying for
Search, vet and manage creators in one place — start from the audience you want to reach. Free to start.
FAQ
Is there a free TikTok analytics tool?
You can calculate any TikTok creator's engagement rate for free right here, from numbers you enter — no login. Full audience analytics (authenticity, demographics, growth) run inside Yoloco on a free account.
How do I check a TikTok creator's engagement rate?
Enter followers, average likes and comments (add average views for the fairer by-views read) in the calculator above — it returns the rate and how it compares to TikTok benchmarks.
Why are TikTok engagement rates higher than Instagram?
TikTok pushes content well beyond a creator's followers, so likes and comments per follower look large. Compare TikTok to TikTok, and prefer engagement-by-views.
Can I see a TikTok creator's audience demographics?
Yes — audience age, gender, location and authenticity are available in Yoloco's analytics after you create a free account.