Post-campaign analytics

Analyze the intersection of the audience of influencers with a brand account before and after placing an advertising campaign

Identify how bloggers have influenced the potential growth of your brand's customers

A selection of bloggers to analyze performance parameters and unique reach

Identifying the proportion of intersections of influencer subscribers with brand subscribers

Statistics before and after placing an advertising campaign

Identification of the core audience and opinion leader from the proposed list

Data on the intersection of each blogger with the brand profile on Instagram in dynamics (before/after)

Description of trends and list of opinion leaders

Measure the effect of coverage of advertising campaigns conducted through bloggers

Together with the research company OMI, we will show the change in brand awareness among respondents

The indicators of brand awareness among respondents are compared between those who saw the advertisement and the control group

Data on the intersection of each blogger with the brand profile on Instagram in dynamics (before/after)

Data on the intersection of each blogger with the brand profile on Instagram in dynamics (before)

Measure the effect of advertising through bloggers on changes in business indicators: purchases, registration on the website / application

List of bloggers through whom you ran advertising campaigns with the number of different targeted actions performed

Research findings report in xlxs and pptx

Revealing the attitude to the product in the comments under the advertising posts of bloggers

Generalized tone of comments under each post and in general for a group of posts

Revealing the word cloud near each key

Audit of the work of SMM specialists for the tonality of statements

Analytics of the amount of mate in the comments

Comment quality analytics