Influencer marketing research & analytics
Social media analytics and influencer market research — from structured reports to custom analytical products built for your team's workflow.
From raw social data to clear decisions
Analyse public content
We collect and structure public content from social networks at scale.
Reveal insights with AI
Big data and AI surface patterns humans miss across millions of posts.
Find ready audiences
Pinpoint accounts with an audience ready to engage with your product.
Measure sentiment
Machine learning determines public sentiment about your brand.
Research formats for every stage
Use one format — or combine them into a full research workflow.
Strategic Research
Foundation for long-term strategy. Market benchmarks and data-driven conclusions you can act on for months ahead.
Pre-campaign analytics & media planning
Select the most effective creators with a verified target audience and strong ER before you spend.
Post-campaign analytics
Evaluate campaign results with Brand Lift, Search Lift, and NSS.
Beyond reports — analytics built as a product
For teams that need more than a one-time deliverable, we design and develop custom dashboards and analytical tools tailored to your workflow — influencer marketing, SMM, or community management.
Centralised reporting dashboard
KPI cards for campaigns, content, views, engagement, spend, CPM, ER, NSS. Global filters by period, country, platform, product, language.
Post-level content analytics
A catalogue of publications with daily metrics: views, likes, and comment dynamics per post and per creator.
NSS — audience sentiment analysis
Comment sentiment segmented by type — brand, creator, product, creative. Surfaces insights, complaints, and barriers.
Media planning tool
Audience quality scoring, relevance against your target audience, overlap analysis, and automatic cost-effective bundles.
Campaign & task management
Task tracker for agency managers: report upload, publication status monitoring, data refresh scheduling.
All products are built to spec. Interface, modules, and data logic adapt to your team's exact workflow.
From brief to insight in 4 steps
Brief & scoping
We understand your goal: what decision the research supports, what data you have, what format works best.
Research design
We define the methodology: data sources, analytical models, and the metrics that matter for your task.
Data collection & AI processing
We pull data via Yoloco's platform, enrich it, and run AI analysis: segmentation, sentiment, scoring, overlap.
Delivery
A structured report with clear recommendations — or a live analytical product your team uses on an ongoing basis.
Tell us your task — we'll design the research
Whether it's a one-time audit or a custom analytics product, the right format depends on your goal. Let's find it together.